Identify Pain Points
Here we used the empathetic approach to design our interview questions.
We were able to elicit usability issues from carefully designed questions:
1. The pill bottle is not discrete. Some user don’t want to be seen by others when taking a pill.
2. They can’t find the pill bottle. This problem various and needs two different approaches:
a. When pill bottle is laying around somewhere close by, we can play a ringtone to help user find the bottle.
b. If pill bottle is far away, we show the last seen locations.
3. Ownership. Can I share this with my husband? We get it. According to research, people share devices a lot more than we think. However, this privacy concern isn’t something we can compromised, so we decided not to add any features, but to use infographics explaining why sharing isn’t a good idea.
4. It takes too many steps to get a pill V.S. I need this to be as difficult as possible because I have a son who hacked into my bottle before. Balance and compromise. We need Rapid prototype and more user testing to come to a conclusion.
We send the interactive mockup to our participants and here is a snapshot of the heatmap created based on the first click testing.
Stakeholder Interviews and marketing